TikTok has taken over the social media world over the past two years, attracting a good number of users globally. It has built a vast new category of creators/influencers, forcing competitors like Instagram, and YouTube to launch their short videos on their platforms.
TikTok has gained so much fame that it has taken over YouTube as the primary sponsor of this VidCon in Anaheim, California, the first in-person gathering of the social media industry’s largest conference since 2019. TikTok hosts a dozen panels through Saturday and today’s industry keynote speech.
And there are many good reasons for this, but mostly it is the lower production costs associated with creating videos that are typically well under a minute long.
CreatorIQ benchmark engagement rate is 8.8% for an influencer with millions of followers on TikTok. The CreatorIQ calculates TikTok engagement with likes, comments, and shares and divides them by the total views of a video. For brands, this means that, on average, they can expect up to 1 in 12 viewers to interact uniquely with a given TikTok video from a major influencer.
Videos from YouTube mega-influencers typically attract only a 2% engagement rate. YouTube has a large number of creators who have 1 million subscribers approximately. But creating successful content and campaigns on TikTok requires more than just producing shorter versions of videos that you might post on YouTube or Facebook.
Here are 2 tips for brands to up their TikTok:
Partnership with Creators
Partnership with creators while giving them plenty of creative freedom is a successful way to drive engagement and conversions on TikTok. Brands must focus on creator-first strategies to get the most out of the platform.
Agree on internal business outcomes for a campaign before launching on TikTok. Brands need to identify both the business objectives of a given campaign and the platform’s strengths.
TikTok is focused on developing a full-featured attribution ecosystem. Not only this, but the platform has also made significant strides in its offer between creators and brands, which can be seen in trends such as “TikTok made me buy this.”
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Embrace Challenges and Viral Sensations
TikToks has a history of turning products into viral sensations quickly. Sometimes all you need to become famous on TikToks is a creative model ad a good internet connection. Suppose you are residing in the United States like the majority of TikTokers. In that case, it’s easy to get your hands on the best internet packages. Take Windstream Communications, for example. Windstream communications offer Windstream kinetic, one of the most reliable internet services.
Bottom Line
Finding the limelight in the TikToks world is not easy. You have to go through a bunch of tips and tricks to get yourself started with becoming the next big thing on TikToks. We have discussed a few ways to become famous on TikToks.
